ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.
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Game-changers, innovators, culture-loversโand humankind.
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We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.
Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!
General Summary:
The Senior Product Marketing Manager is responsible for conceiving, developing, and maintaining innovative integrated go-to-market (GTM) strategies to drive demand and execute highly successful campaigns in assigned markets. This role works in partnership with cross-functional teams to develop effective messaging, obtain market intelligence, build sales enablement, and deliver compelling assets.
Essential Duties & Responsibilities:
โข Provides support to cross-functional teams with the goal of leading them towards successful GTM outcomes
โข Researches, analyzes, and documents findings
โข May coach, review, and/or delegate work to other team members
โข Designs, delivers, and executes marketing and communication strategies
โข Manages multiple projects simultaneously, while remaining detail oriented and data driven
โข Analyzes and assesses performance of marketing strategies and recommends improvements
โข Creates targets for marketing campaigns and analyses outcomes compared to strategic objectives and organizational goals
โข Develops and executes growth strategies for underperforming products
โข Models new product plans and routes to market, while accounting for required resources and payback periods
โข Drives the end-to-end planning processes and core priority settings
โข Works with executive leadership to drive outcomes, align business owners and stakeholders, mitigate risks, identify trends, plan strategic breakthroughs, provide feedback on marketing plans, and deliver value to internal and external customers
โข Develops and manages the positioning and messaging for product expansion strategies in new markets
โข Identifies customer needs, oversees market research, and monitors market trends and competitive landscapes
โข Communicates the value proposition of products and develops tools to support the selling process
โข Identifies opportunities to out-position competitors based on areas of product differentiation, both in the short and long term
โข Monitors internal processes for efficiency and validity pre- and post-GTM, designing and executing improvements as needed
โข Manages market person mapping and marketing intelligence, serving as expert on buyersโ thoughts, buying criteria, and competitorsโ weaknesses
โข Assists marketing programs that drive demand for products within their assigned markets
โข Communicates and collaborates cross-functionally to determine the โwhyโ, โwhatโ, and โwhenโ of products to effectively position each product appropriately in the marketplace
โข Initiates and fosters relationships to create new products and enhance functionality of existing products and product lines
โข Owns the product market requirement phase of market analysis, total addressable market size, and competitive landscape
โข Interfaces with all partner-centric listening posts to gather input, communicate product strategies, and present data to the appropriate teams
โข Acts as liaison to market and technical participants for user groups, partner events, tradeshows, and roadshows
โข Translates technical capabilities into benefit and value proposition for technical and non-technical audiences
โข Works on training material messaging and educational content
โข Serves as an active participant in thought leadership blogs and whitepapers
Knowledge, Skills, and/or Abilities Required:
โข Ability to manage large projects and processes independently with limited supervision
โข Recognized subject matter expert of applicable work area
โข Ability to situationally adapt and understand new technology/processes as per business and partner requirements
โข In-depth understanding of the Technology Solution Provider Market and its submarkets
โข Ability to present unified product demonstrations to customers and prospects
โข Leverages relationships and trust to influence teams to drive change
โข Excellent communication skills and presentation skills, both verbal and written, with the ability to communicate across business and technology
โข Ability to maintain good judgment in fast-paced, high-stress environments
โข Excellent problem structuring, identification, and resolution skills
โข Ability to translate ideas into clear, high impact communications (e.g., emails, papers);
โข Ability to work in a rapid pace environment with multiple and shifting priorities
โข Ability to define and create use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions and ROI, and sales enablement readiness in partnership with other product marketing managers, product management and sales teams
โข Strong business awareness and acumen
Educational/Vocational/Previous Experience Recommendations:
โข Bachelorโs degree in related field or equivalent business experience
โข 6+ years of relevant experience โข Experience analyzing competitorsโ strategy to foster a deep understanding of competitorsโ product portfolios down to feature level expertise
โข Preferred: MBA or related masterโs degree
โข Preferred: Product Marketing certification(s)
Working Conditions:
โข Onsite/Hybrid/Remote depending on location
โข 20-40% travel may be required (regional and international)
ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.
The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job.ย Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.
