As an SEO Specialist, you will drive organic growth through data-driven SEO strategies, leveraging your hands-on experience in the iGaming industry to identify valuable keyword opportunities, improve search visibility, and compete effectively in challenging search landscapes. You will stay up to date with SEO best practices, test and implement new approaches to optimize performance, share insights with the team, and contribute to the continuous improvement of internal SEO processes, reporting, and documentation.
Company Profile:
Our client is an Australian-based company, Innovation-led strategic design and marketing agency that bridges the gap between Experience Design and Marketing, helping to transform complex business problems into ingenious human-led solutions for early-stage startups, enterprise ventures and corporate partners.
Be part of an exciting growth journey as our client strengthens its presence in the Philippines and expands its reach in the competitive iGaming industry. They are looking for an experienced SEO Specialist who can bring fresh ideas, strategic thinking, and hands-on expertise to drive organic visibility, attract valuable traffic, and make a measurable impact on business growth.
This is a great opportunity for someone who wants to lead SEO initiatives that directly contribute to business results, apply their expertise in the competitive iGaming landscape, and work across technical SEO, keyword research, content optimization, and link building. You will have the autonomy to test new strategies, make recommendations, and take ownership of your work while collaborating with a team that values innovation, experimentation, and continuous learning. It’s an opportunity to sharpen your skills, grow professionally, and see the tangible impact of your contributions.
Duties and Responsibilities:
Over the next 6 months, you will:
Use your SEO skills to:
โขConduct in-depth technical SEO audits to uncover issues affecting crawlability, indexation, site structure, and website performance
โขConduct keyword research and competitor analysis to identify content gaps and opportunities across casino and iGaming topics
โขDevelop and implement SEO strategies that align keyword intent, content, and business goals
โขWork closely with our content writer to plan topics, create SEO content briefs, and optimise existing articles. Write or edit content independently when needed
โขApply on-page SEO best practices, improve internal linking, and identify opportunities to strengthen topical authority
โขWork with developers and relevant team members to implement SEO recommendations
โขSupport affiliate management activities, including researching potential partners, maintaining affiliate relationships, and identifying opportunities to improve organic traffic and affiliate performance
Put your backlink-building hat on, and geek out by:
โขDeveloping and executing backlink acquisition campaigns to improve website authority and organic visibility
โขIdentifying relevant link opportunities through competitor analysis, publisher research, and outreach
โขMonitoring backlink profiles and evaluating link quality
Use data to drive decisions and measure success by:
โขTracking SEO performance using Google Search Console, SEMrush, Ahrefs, Screaming Frog, and GA4
โขAnalysing organic traffic, keyword rankings, search visibility, and landing page performance to identify opportunities
โขMonitoring competitor rankings and SERP changes to understand what’s working and where we can improve
โขTracking content and SEO improvements to measure their impact on organic performance
โขReporting key insights, wins, and opportunities to the team in a clear, actionable way
Ongoing, you will:
Identify new opportunities, test, and learn:
โขStay on top of iGaming SEO trends, Google algorithm updates, AI advancements, and industry shifts
โขContinuously refine technical SEO, content, internal linking, and link-building efforts based on performance data
โขIdentify opportunities to improve existing content, expand keyword coverage, and strengthen organic visibility
Take ownership of your SEO work:
โขManage day-to-day SEO tasks and keep projects moving according to agreed priorities and deadlines
โขTurn SEO data and research into practical recommendations and improvements
โขWork closely with our content writer and wider team to keep SEO initiatives on track
Must-have Skills / Qualification:
โขAt least 2 years of hands-on SEO experience
โขExperience in iGaming SEO, particularly with casino-related content, publishers, or affiliate websites
โขStrong skills in keyword research, competitor analysis, content optimisation, and technical SEO
โขExperience conducting SEO audits and identifying opportunities to improve crawlability, indexation, internal linking, and site structure
โขAbility to create SEO content briefs and optimise existing content, with strong writing and editing skills
โขExperience with backlink research, link building, and competitor backlink analysis
โขProficiency in SEO tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog, and GA4
โขAbility to analyse SEO data and turn findings into actionable recommendations
โขSolid understanding of Google algorithm updates, search ranking factors, and SEO best practices
โขGood communication skills and the ability to work effectively with content writers, developers, and other team members
โขPersonable, with strong interpersonal skills and the ability to build positive working relationships and collaborate effectively with others
โขPossess a growth mindset: proactive, curious, and always looking for ways to improve
Advantageous or Nice-to-Have Skills/Experience:
โขBachelor’s degree in Marketing, Communications, Business, IT, or a related field
โขExperience in content writing, with the ability to create engaging, SEO-friendly content aligned with target keywords and search intent
โขAn understanding of affiliate management, including affiliate partnerships, performance tracking, and opportunities to improve affiliate-driven results
โขExperience with iGaming affiliate SEO and affiliate management, including casino reviews, comparison content, and affiliate partnerships
โขExperience with iGaming affiliate SEO, including casino reviews and comparison content
โขExperience with international SEO or improving organic conversion performance
