SwissBorg is building the future of crypto wealth management, making investingย more accessible, transparent and intuitive for everyone.ย At the core of our platform is the Meta-Exchange (MEX). This smart routing engine connects multiple exchanges and liquidity sources to deliver optimal execution in aย single, seamless app.
We’re Swiss-engineered, regulated, and trusted by nearly one million usersย managing over $1B in crypto assets. But beyond the numbers, what drives us is theย people behind every wallet and a commitment to continuously improving how theyย experience and interact with crypto.
Join us!
Weโre hiring a Lifecycle Specialist to own our email, push, and in-app messaging, optimising existing journeys, filling funnel gaps, and balancing our campaign calendar to boost activation, retention, and ARPU.
Youโll test messaging, timing, and cohorts to drive growth, using AI to automate manual workflows across campaign creation and reporting.
You will:
- Own our lifecycle programme across email, push and in-app banners: run existing journeys and build new ones where the funnel has gaps
- Manage transactional, triggered, seasonal and product campaigns, keeping the comms calendar coherent and avoiding over-messaging
- Build growth, activation and retention strategies to increase ARPU
- Run experiments on messaging, timing, channels and cohorts, and report on what moves activation and retention KPIs
- Use AI to automate manual work and to speed up campaign creation, QA and reporting
About you:
- Have experience in CRM, lifecycle or growth marketing, ideally in a B2C app (fintech or crypto)
- Hands-on with an ESP or CEP such as Iterable, HubSpot or similar, building email and push automations, including transactional and triggered flows
- Growth mindset: funnels, cohorts, activation, churn, and how to keep users engaged without overwhelming them
- Strong analytics: A/B testing, cohort analysis, and comfortable pulling your own numbers (Mixpanel, Metabase or SQL a plus)
- Structured, methodical and confident sharing ideas with the team
- Must have an interest in crypto
Why SwissBorg:
Annual BORG bonus
โฐ Genuine remote and flexible working
25 days annual leave plus local bank holidays
Learning and development budget
MacBook and home office budget
โ Team and company-wide retreats
SwissBorg Premium account
VSOP share options
BORG welcome bonus
You can learn more about us here and follow us on LinkedIn and X for companyย updates and check out our weekly Pow Wows!
A note on AI in our hiring processย We use AI tools at certain stages of our hiring process to help assess applicationsย fairly and efficiently. These tools assistโthey don’t decide. Every hiring decision isย made by a human.
At SwissBorg, we embrace diversity. We strongly believe that getting the bestย outcome requires different perspectives and backgrounds. Weโre committed toย openness, curiosity and creating an inclusive culture because we know that diverseย teams build better products and generate better ideas. We strongly encourageย applications from everyone!
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
