Position: Business Development Representative – SLED
Reports To: Senior Director, Digital Marketing
Department: Marketing
Location: Hybrid – New York City (2–3 days per week in office)
Work Authorization: Must be authorized to work in the US
BlueVoyant is seeking a Business Development Representative (BDR) – SLED to join our revenue team, dedicated to our State, Local Government and Education (SLED) business. This hybrid role is based in our New York City office 2–3 days per week. You’ll act as the link between Marketing and the SLED Sales team, finding and qualifying new business across state agencies, counties, municipalities, K-12 school districts and higher education institutions through inbound and outbound outreach. You’ll build relationships with public sector IT and security leaders, such as CIOs, CISOs and IT Directors, and use your knowledge of public sector budget cycles and procurement to create top-of-funnel demand.
What You’ll Do:
- Find new business opportunities across state, local government, K-12 and higher education accounts within assigned territories.
- Contact potential clients through cold calls, emails and social outreach to public sector IT and security leaders.
- Present BlueVoyant and its solutions to potential SLED clients.
- Identify client needs, including cybersecurity mandates, compliance requirements (e.g., CJIS, FERPA, state security frameworks) and funding drivers, and suggest appropriate solutions.
- Develop and run lead generation strategies that book a targeted number of qualified appointments for the SLED Sales team, aiming to exceed quota.
- Qualify leads from marketing campaigns, public sector events and associations (e.g., NASCIO, MS-ISAC, EDUCAUSE, CoSN).
- Track public sector buying signals, including budget cycles, grant funding (e.g., State and Local Cybersecurity Grant Program), RFIs/RFPs and cooperative purchasing contract activity.
- Set up meetings and calls between prospects and the SLED Sales team.
- Work with channel, reseller and contract-vehicle partners on joint prospecting.
- Build and refine call scripts, campaign cadences and email pitches tailored to SLED personas.
- Use our prospecting tools and capture all activity accurately in the CRM.
- Track and report productivity metrics and quota attainment to Marketing and SLED Sales.
- Stay up to date with new offerings, pricing/payment plans and available public sector contract vehicles.
- Work closely with the SLED Sales team and the Global SDR function.
What You’ll Bring
- 1–2 years of proven experience as a BDR, SDR, internal sales or similar role.
- Track record of meeting or exceeding sales targets or quotas.
- Hands-on experience with multiple prospecting techniques, including cold calling.
- Understanding of how state, local government and education organizations buy, including budget cycles, procurement rules, RFPs and cooperative contracts.
- Experience with a CRM and email automation tools (Salesforce and Outplay/Outreach/SalesLoft preferred).
- Working knowledge of MS Excel and data analysis.
- Understanding of sales performance metrics.
- Excellent verbal and written communication skills, with confidence making first contact and building lasting relationships.
- Competitive, self-motivated and resourceful, with a positive, team-first attitude.
Nice to Have:
- Experience selling to the public sector or SLED market.
- Experience in the cybersecurity or high-tech industry.
- Familiarity with public sector cybersecurity frameworks and requirements (e.g., NIST CSF, CJIS, StateRAMP).
Education:
- Bachelor’s degree or equivalent professional experience.
Why BlueVoyant?
- Be the first point of contact for public sector organizations protecting critical services, schools and communities from cyber threats.
- Build your career in cybersecurity sales, working alongside SLED Sales, Marketing and channel partners with exposure to the full sales cycle.
- Join a global, mission-driven cybersecurity company defending organizations worldwide with cutting-edge data, technology, and expertise.
- Competitive compensation and a comprehensive benefits package, with support for wellbeing, development, and career growth.
About BlueVoyant
BlueVoyant is an AI-driven cybersecurity company dedicated to standing between our customers and cyber threats. By combining human, artificial, and proprietary intelligence, we deliver a unified solution that protects every organization’s network, identities, vendors, and digital footprints as a single attack surface. The company’s award-winning Microsoft Security expertise helps organizations maximize their security investments while reducing risk and ensuring compliance.
Led by CEO, John Hernandez, BlueVoyant’s highly skilled team includes former government cyber officials with extensive frontline experience in responding to advanced cyber threats on behalf of the National Security Agency, Federal Bureau of Investigation, Unit 8200, and GCHQ, together with private sector experts. BlueVoyant services utilize large real-time datasets with industry leading analytics and technologies.
Founded in 2017 by Fortune 500 executives, including Chairman of the Board, Jim Rosenthal, Vice Chairman, Tom Glocer, and former Government cyber officials, BlueVoyant is headquartered in New York City and has offices in Maryland, Tel Aviv, London, Budapest, and Latin America and is committed to building a workplace where talented people are empowered to do their best work in the fight against global cyber threats.
All employees must be authorized to work in the United States of America. BlueVoyant provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, BlueVoyant complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
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Important Information for Applicants: BlueVoyant uses AI-assisted tools within our applicant tracking system to help identify candidates whose experience and skills best match the requirements of a role. This technology provides hiring teams with added insights to support fair and efficient hiring decisions. All applications are reviewed by a member of our hiring team, and final hiring decisions are made by humans, not AI. By submitting your application, you acknowledge that AI tools may assist in the evaluation of your resume as part of the recruitment process.
Interview Expectations: As part of our interview process, we assess your experience through real-time discussion, so we expect responses to be your own. While we embrace the use of AI within our business and recruitment process, we do not permit its use during interviews. Any suspected use of AI during an interview will be challenged, and this may include the use of detection tools.
BlueVoyant Candidate Privacy Notice:To understand how we secure and manage your personal data upon submitting a job application, please see our Candidate Privacy Notice, which can be found here - Candidate Privacy Notice
